A little foam with your census form, sir?

Well-meaning piece in the Globe this morning talks about the many ways the data from the long-form census is important.

Only thing is, who's the first guy they cite?  A guy who crunches demographic numbers for, er ... Starbucks.

Wouldn't be surprising to see a revival of the phony Starbucks / Tim Hortons dichotomy.  Because, as everyone knows, only sneering, Volvo-driving, Birkenstock-wearing urban elitists drink Starbucks.  Authentic Real Canadians^(TM) don't have any truck with fancy-shmancy lattes and such; they head to Tim's for double-doubles.