Well-meaning piece in the Globe this morning talks about the many ways the data from the long-form census is important.
Only thing is, who's the first guy they cite? A guy who crunches demographic numbers for, er ... Starbucks.
Wouldn't be surprising to see a revival of the phony Starbucks / Tim Hortons dichotomy. Because, as everyone knows, only sneering, Volvo-driving, Birkenstock-wearing urban elitists drink Starbucks. Authentic Real Canadians(TM) don't have any truck with fancy-shmancy lattes and such; they head to Tim's for double-doubles.
Well, of course. The bidness comes first, don'cha know. They're the most important people in the country, these demographers who try to find money-spots for Starbucks et al! But at least the piece points out what we all know: Census data is important even to the bidness lobby. Too bad they left the ironic bit about the Fraser "Institute" at the bottom, unpursued--THAT was the real story. I guess irony isn't the Globe's strong suit.
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