Well-meaning piece in the Globe this morning talks about the many ways the data from the long-form census is important.
Only thing is, who's the first guy they cite? A guy who crunches demographic numbers for, er ... Starbucks.
Wouldn't be surprising to see a revival of the phony Starbucks / Tim Hortons dichotomy. Because, as everyone knows, only sneering, Volvo-driving, Birkenstock-wearing urban elitists drink Starbucks. Authentic Real Canadians(TM) don't have any truck with fancy-shmancy lattes and such; they head to Tim's for double-doubles.